It seems as though everyone and their mother has a bomber jacket these days.

Seriously – we implore you to go out to a club – any club – on a saturday night to put this claim to the test. Chances are, you’ll find that at least 50% of the men in the place are wearing bomber jacket – 75% of which are black bomber jackets.

And you know what? There’s absolutely nothing wrong with that. However, there comes a point at which it’s appropriate, and shall we say necessary, to wipe the slate clean and start anew. In other words, to change things the fuck up. At least that’s what we think. So with that in mind, we made it our goal for the current SS’17 season to take the standard bomber jacket up a level – to breathe new life in to it and to reinvent it, in a sense.

Lately we’ve been really inspired by rock ‘n roll and punk aesthetics. Nirvana, The Ramones, and Guns ‘n Roses come to mind. And in keeping with that inspiration, we came up with bomber jacket GUY – And we took in to the streets of Barcelona to show it off.

bomber jacket
bomber jacket

*Paired with longsleeve shirt GERRY, and leather pants MILTON

So as you can see, bomber jacket GUY definitely isn’t your normal bomber jacket that 50% of the guys at the club are wearing while sipping on vodka red-bulls and singing along to Rihanna. Definitely not. Think of it as the standard bomber jacket’s edgy, hard-partying cousin with a ‘fuck the rules’ kind of attitude. Or to make a different kind of analogy, consider the standard bomber jacket as being kind of like a young Justin Bieber – innocent, tame, wholesome, clean. But GUY on the other hand is like Justin Bieber in his early twenties after he got tons of tattoos and got a few ‘dangerous driving’ felony charges filed against him. And just like Justin Bieber, GUY is definitely not for everyone. But if you’re looking for a rebellious departure from the standard bomber jacket, look no further.

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